ANSWERS NEEDED

Which world do we live in? What has happened to us? Rats have launched an attack on our home, funnily we are those rats! Eating, knawing, crippling our legacy! Time is here to stay, to teach us a lesson. Yes we are blind with eyes...automatons attuned to look away, having earned a degree in the art of 'Escapism'!
You provide us with answers! What can be done to shake the most indifferent individual of Gen-Next into action? Time is ticking away...